My name is Adrian Perillo and I’ve had an almost unhealthy obsession with all things digital since I was about 14. I started this blog because sometimes I just need to let some thoughts out. I realised it’s time to stop just reading every digital blog out there and start contributing.

I’ve been working in this space professionally since 1999 and have been plugged into the internet since it was commercialised in Australia around 1994. I spent nine years with PricewaterhouseCoopers, first as an auditor then as a consultant. I also spent a good part of 2001 in the USA to help establish PwC’s global innovation program. I’ve spent the past three years at Sensis working across Strategy and new Product Development with brands including Yellow Pages, White Pages, Whereis and Citysearch.

Now, onto the business of getting some of these thoughts off my chest…