Originally posted on MyBusiness.
In four short years social media has gone from relative obscurity to becoming an integral part of how Australians live their daily lives. Over 60% of Australians over 15 years old are active users of Facebook, and they use the site for over eight hours a day. Twitter has over 100 million active users worldwide; that’s over four times the entire population of Australia. From sharing photos, checking into venues, catching up on the news or reading reviews about a business, social media has forever changed the way we live our lives.
The rise of social media has given rise to the ‘social consumer’. This is the internet-savvy generation that learn about your company through social channels and who expect you to listen and engage with them when they need you. They have increased expectations of how much you already know of them, and they have little problem doing their best to damage your reputation if they’re not happy with the level of service they are receiving.
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